Sophie Barker-Black

We didn't want to 'guilt trip' people into buying a poppy. People have become immune to sad eyes staring out at them and horrific images of war. We're always being told to be thankful to the soldiers that risk their lives. We thought it would be refreshing and more standout to flip it.

The RBL liked the idea so much, they decided to do something they've never done before - run ads after the poppy appeal had ended. 

We wanted to:

- Make people aware that RBL don't just help soldiers from WW1 and WW2. They help current soldiers and their families too.

- Let people know that their poppy donations go towards transforming people's lives.

We launched an interactive trade campaign, ‘Be Everywhere’, showcasing how BBC Global News delivers personal, portable and on-demand news for the digital age, using the latest in virtual reality technology,

Be Everywhere, which premiered at Cannes Lions in the BBC World News pop-up studio space illustrates the innovative digital opportunities available to advertisers in a new and unique way.

Using direct mail, Be Everywhere virtual reality viewers are on their way to all corners of the globe, so targeted potential and current clients can explore a fully immersive 360-degree video experience.

Armed with the Be Everywhere smartphone app (available via the Apple App store and Google Play store) and their viewer, people can join presenter Babita Sharma in a virtual studio. The 360-degree experience means viewers can have a peak behind the scenes as Sharma demonstrates the leading news brand’s digital products and the advertiser benefits.

Launching the campaign, Chris Davies, Sales & Marketing Director, BBC Global News, said, “The ethos of Be Everywhere is digital innovation in all aspects of our work and I am delighted we are bringing this campaign to life in such a unique way. Exploiting developing technologies in this manner really illustrates our digital offer, demonstrating first-hand what the BBC can do. Whether it’s content that works seamlessly across devices or precise audience targeting, the campaign shows our dynamic and innovative approach for both audiences and advertisers alike and showcases how we are staying ahead of the curve in a rapidly changing media landscape.”

About: Police now is a 2 year graduate programme with a mission; to transform communities, reduce crime and increase the public’s confidence in policing, by recruiting and developing outstanding and diverse individuals to be leaders in society and on the policing frontline. 

Insight: Today, every day, and for generations to come, Police Now will lead and transform communities by acting as ambassadors, and influencing positive societal change.

We won the pitch, met the officers and are working closely with the client to develop an entire brand, producing a two-part campaign – National Importance and Personal Legacy. We’ve created an interactive game (play online here; www.policenow.org.uk/impact) which puts potential candidates in the shoes of a Police Now Officer. It’s based on real community case studies and is currently touring universities across the UK. Our Police Now event stand is set up as a launderette, bringing to life a scenario featured within the game, to immerse players further. This was also selected for the RADS Shortlist for best outdoor/events & experiential.

CHALLENGE:

• Create Cartoon Network’s 25th Anniversary Party.

• Capture brand’s philosophy of fun and irreverence and showcase their content in a creative way.

IDEA:

With a birthday theme, we opted to host the event at The Steel Yard, a venue with wall-space for multiple projection options and display mechanisms. We created a number of installations to showcase classic content including a seven-screen projection featuring moving graphics, two large projection screens in the bar, a VJ mixing cartoons with music and a showreel installation featuring animations on loop. The black and white Cartoon Network cubes were prominently featured throughout and guests were entertained by a live artist, magic ball pit, close up magician and guest DJ.

RESULTS:

The event successfully provided the opportunity to present new Cartoon Network properties to all guests and to celebrate the fact that after 25 Years Cartoon Network remains the UK’s number one paid children’s tv channel.

FEATURED IN THE DRUM.

We redefined and unified Franke’s brand image under our ‘Make It Wonderful’ global campaign.

Franke is an industrial manufacturer of different systems across Kitchens, Foodservices, Washrooms, Coffee & Beverages. And we were appointed to create a strong go-to-market brand proposition for Franke that centered around one coherent idea. It also needed to drive brand awareness among Franke’s customers, distinguish itself from competitors by approaching customers in a fresh, inspiring and emotional way, and give Franke employees an identity to rally around.

We decided to focus on the magic that Franke products bring to every environment they live in. 

To bring the ‘Make It Wonderful’ vision to life, eight internationally renowned artists – Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli and Christopher Martin – were commissioned to create inspiring and whimsical illustrations that demonstrated key values of the Franke brand.

Make a Nappy Happy – SILVER CANNES LION

http://www.canneslionsarchive.com/winners/entry/779529/docusol-make-a-nappy-happy

Babies aren’t happy when they’re constipated. And neither are nappies.

Our campaign for Docusol, the children's constipation relief brand, tells the story of an unhappy nappy who dreams of one day being filled. 

The launch featured online banners, press ads, a mobile game, website and an animated film featuring our all-singing, guitar-playing nappy.

About: The Carbon War Room help businesses save money by finding solutions that reduce carbon emissions at gigaton scale.

Insight: GREED IS GOOD

Heathrow Wi-fi Partnership with JC Decaux

Opportunity: Exclusive, media first, sponsor the package

Insight:

You can get everything you’d expect from a girls holiday, in any of Amazon Prime’s shows – drama/fallouts/romance/laughter/divas/naughty antics etc. So, if you take Amazon Prime girls away with you, it’s all the holiday good times, and some.

Idea:

In the style of social memes, Amazon prime footage and holiday-inspired headlines celebrate all the key (prime) holiday moments our audience experience/can relate to. Let’s celebrate the good times, let’s celebrate the PRIME TIMES.